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This week’s HDI Support World newsletter invites us to look beyond routine operations and lean into the creative side of IT. In his thought-provoking article, Matt Beran challenges IT teams to stop mimicking others and instead focus on thoughtful service and experience design—especially when resources are tight. Budget constraints, he argues, can actually inspire meaningful, value-driven choices.

Rocky McGuire takes on the buzz (and burnout) around artificial intelligence in “3 Ingredients for Successful AI and Technology Transformation.” The secret? It’s not about the tech—it’s about the people. Engaging users early and addressing real problems—not just the loudest ones—are keys to unlocking AI’s potential.

On the recognition front, HDI’s Global Service and Support Awards are now accepting submissions, with exciting new categories for Best Change Management Initiative and Best Use of AI. Need help crafting a winning entry? Check out Erica Marois’s LinkedIn tip sheet for five helpful prep tips.

Finally, meet the 2025 Rising Stars Finalists—a group of IT professionals making waves with their innovation, energy, and impact. You’ll even get to help select the winner this fall. Voting opens soon, and the celebration takes place in November at Service Management World in Orlando.